Mother dies from bike crash moments after taking this selfie

The family of a woman who died from injuries sustained in crash off her bike after taking a selfie has urged other cyclists to learn from her death.

Carmen Greenway, 41, was cycling to her west London home after having a family dinner to celebrate her mother’s birthday when she hit an uneven patch in the road and fell from her bike, cracking her skull.

The mother-of-two, who was just 100 yards from her house at the time of the incident, was taken to St Mary’s Hospital in Paddington after suffering a cardiac arrest. She died in hospital six days later.

A selfie taken by Mrs Greenway moments before the incident, in which she is smiling and looks relaxed, shows she was not wearing a helmet.

Mrs Greenway’s husband, Rufus Greenway, said his wife was a competent cyclist and described the fact she was not wearing a helmet as a “gross oversight, maybe overconfidence.”

“It’s an unfortunate accident. If she was wearing a helmet she would still be alive. She was 100 metres from our house, one hand on the bars, quite relaxed, and probably had had a drink.

“She cycled that way every weekend and perhaps it’s familiarity breeding contempt. She was just having a lovely time, happy to be with her mother for her mum’s birthday. One second you’re happy and then next second it’s a train wreck.”