Lotto Soudal will ride with the team name Lotto Fix ALL in Paris-Nice

During Paris-Nice (6 – 13 March) Lotto Soudal will ride with the team name Lotto Fix ALL. Fix ALL is one of the most spread products of name sponsor Soudal. It’s a universal and reliable adhesive and sealant for all professionals and handymen worldwide.

Dirk Coorevits, CEO Soudal: “This is a perfect occasion to put one of our top products in the limelight. Not only on the French market, which is very important to us, but because Paris-Nice is a WorldTour race with visibility in 170 countries we will reach people all over the world. We hope that our team, regardless of the recent crashes, will start at full strength and a result as good as in Paris-Nice 2015 would of course be wonderful!”

Vermarc supplied the team with special Fix ALL shirts, Lazer did the same with helmets and Ridley’s customizer gave the bikes for Paris-Nice the right Fix ALL touch. To promote Lotto Fix ALL on social media a video was made with Tony Gallopin, in which the Race to the Sun is linked to Fix ALL. At the end Tony Gallopin ‘glues’ a team car of Lotto Soudal into a Lotto Fix ALL team car.

Dialogue & Discussion